What is targeted web advertising?
Targeted web advertising displays relevant content based on specific consumer demographics, interests, preferences, and behavioral traits.
Demographic-based segments target using details like:
- age
- gender
- race
- education level
- employment
- income
- generation
- family
- martial status
- political affiliation
- voter history
Psychographic-based segments target values such as:
- attitude
- interest
- lifestyle
- opinion
- personality
Behavioral-based segments use data like:
- browser history
- purchase history
- recent online activities
Our modern world is fueled by data: information is power. ThiA lot of data is bought from government and commercial systems: Advertisers discover information by tracking consumer activity.
How are IP targeted ads different than other web ads?
Laser precision with no waste.
IP targeting campaigns send digital advertisements to devices associated with that particular IP address. Whether a laptop, desktop, tablet, or mobile phone, an IP targeting campaign allows you to send advertisements to each device that is connected to the WiFi network in mind.
IP targeting is a method of digital data marketing that involves targeting consumers using their IP address and delivering online advertisements accordingly. It’s a hyper-focused effort through which you can discover the exact audience for your brands and put your advertisements directly in their line of sight.
It’s fully based on one small line of information that each device on an internet network is equipped with– an IP address. Put simply, IP targeting campaigns send digital advertisements to devices associated with that particular IP address. Whether a laptop, desktop, tablet, or mobile phone, an IP targeting campaign allows you to send advertisements to each device that is connected to the WiFi network in mind.
These efforts can be used to target both businesses (for example, using the IP address of a business as a whole) and individual customers (for example, using the IP address associated with homes in a certain area).